We are excited to share the most recent ParticipACTION campaign, Bring Back Play, which encourages parents to increase their children’s physical activity levels by bringing back the fun games and unstructured active play that used to be a part of every childhood.
What is the value of play?
Active play may be fun, but it is certainly not frivolous. Play allows youth of all ages to try new things, test boundaries and use their imaginations.
In addition to the physical health benefits, active play offers cognitive, emotional and social development benefits. It has been shown to improve and foster motor function, creativity, decision-making, problem-solving and social skills, the ability to control emotions and preschoolers’ speech. And, it’s lots of fun!
Unfortunately, 63% of Canadian kids free time after school and on weekends is spent being sedentary. We need to get our kids moving, and we’ve got plenty of great ideas, tips and information on bringing more play into your children’s lives.